The website privacy policy was updated on 1st May 2018

This Policy applies as between you, the User of this Website and Mackney Photography the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.
Definitions and Interpretation 
In this Policy the following terms shall have the following meanings:
means collectively all information that you submit to the Mackney Photography via the Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;
means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;
"Mackney Photography"
is the trading name Mackney Photography of The Polishing Shed, North Mills, Darley Abbey Mills, Darley Abbey, Derby, DE22 1DZ;
"UK and EU Cookie Law"
means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
is the registered company name of Mackney Photography: Registered office: 12 Darley Abbey Mills, Darley Abbey, Derby, DE22 1DZ. Registered in England & Wales 7860190. Our VAT registration number is 132208554
means any third party that accesses the Website and is not employed by Mackney Photography and acting in the course of their employment; and
means the website that you are currently using ( and any sub-domains of this site (e.g. unless expressly excluded by their own terms and conditions.
Scope of this Policy
This Policy applies only to the actions of Mackney Photography and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data Collected
Without limitation, any of the following Data may be collected by this Website from time to time:
[date of birth;]
[job title;]
[contact information such as email addresses and telephone numbers;]
[demographic information such as post code, preferences and interests;]
[financial information such as credit / debit card numbers;]
[IP address (automatically collected);]
[web browser type and version (automatically collected);]
[operating system (automatically collected);]
[a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); and]
If you provide your data and give us permission to do so, we will use your data to maintain email, telephone and offline contact with you in regards to our products.
Our Use of Data
Any personal Data you submit will be retained by Mackney Photography for six months. You may opt out of receiving information from us by email, telephone or post. Please email:, call +44 (0) 1332 650076 or contact us by post on: Mackney Photography, The Polishing Shed, North Mills, Darley Abbey Mills, Darley Abbey, Derby DE22 1DZ.

Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This [includes] OR [does not include] our affiliates and / or other companies within our group.
All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. This is kept securely at our registered offices at Mackney Photography, The Polishing Shed, North Mills, Darley Abbey Mills, Darley Abbey, Derby DE22 1DZ.

For more details on security see Clause 11 below.
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
[internal record keeping;]
[improvement of our products / services;]
[transmission by email of promotional materials that may be of interest to you;]
[contact for market research purposes which may be done using email, telephone, or mail. Such information may be used to customise or update the Website.]

Third Party Websites and Services
Mackney Photography may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services [do not] have access to certain personal Data provided by Users of this Website.

[Any Data used by such parties is used only to the extent required by them to perform the services that Mackney Photography requests. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.]
Links to Other Websites
This Website may, from time to time, provide links to other websites. Mackney Photography has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.
Changes of Business Ownership and Control
Mackney Photography may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Mackney Photography. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
In the event that any Data submitted by Users is to be transferred in such a manner, you will [not] be contacted in advance and informed of the changes. [When contacted you [not] be given the choice to have your Data deleted or withheld from the new owner or controller.]
Controlling Use of Your Data
Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
use of Data for direct marketing purposes; and
sharing Data with third parties.
Your Right to Withhold Information
You may access [certain areas of] the Website without providing any Data at all. [However, to use all features and functions available on the Website you may be required to submit certain Data.]
You may restrict your internet browser's use of Cookies. For more information see Clause 12. When you fill a form or provide your details on our website, you will see one or more tick boxes allowing you to opt-in to receiving marketing communications from us by email, telephone, text message or post. If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:
Write to us: Mackney Photography, The Polishing Shed, North Mills, Darley Abbey Mills, Darley Abbey, Derby, DE22 1DZ
Accessing your own Data
You have the right to ask for a copy of any of your personal Data held by Mackney Photography (where such data is held) A reasonable fee will be charged for requests that are manifestly unfounded or excessive, particularly if it is repetitive on payment of a small fee which will not exceed £10.
Data security is of great importance to Mackney Photography and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
This Website may place and access certain first party Cookies on your computer. First party cookies are those placed directly by Mackney Photography via this Website and are used only by Mackney Photography. Mackney Photography uses Cookies to improve your experience of using the Website and to improve our range of [products] AND/OR [services]. Mackney Photography has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

[Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be "strictly necessary". These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser's settings as detailed below.]
and the following third party Cookies may be placed on your computer:
The analytics services used by this Website use Cookies to gather the required information. [Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below.]

The analytics services used by this Website use the following Cookies:
You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Links to other sites
Should you follow links to other sites from our website, your data will be subject to the privacy policies of those sites. You should refer to these policies before providing your data.

Changes to this Policy
Mackney Photography reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.

If you have any queries or concerns to our privacy policy – please email us on: or write to us at:

Mackney Photography
The Polishing Shed
North Mills
Darley Abbey
DE22 1DZ

Tel: +44 (0) 1332 650076